When my online sales dip precipitously I tend to get a bit obsessed with my store. For better or worse, it’s on my mind…a lot. Like right now. August was a good month but September has not been kind. The truth is smaller online stores (like mine) that focus on vintage stuff/antiques/collectibles tend to have more ebbs and flows in sales than larger stores or those that sell current goods. So this week, in a serious ebb, I moaned and groaned and wrung my hands and then thought “C’mon girl, now is the perfect time to forge ahead.”
So I put in some serious thought and started working hard to re-kickstart sales.
- First, I put more items on sale. Everyone loves a lower price and a better deal.
- Secondly, I’m looking at ways to promote my items, possibly paying for promotions within Etsy or Google. I may also cross-post some things to eBay and do more with Instagram. It’s time to more more eyes on my stuff.
- Thirdly, I’m continuing to look for good items for my store but on a scaled-back basis.
- And fourthly, I’m listing, listing, listing. The holiday season is right around the corner and the more items I have available in my store, the better for all those gift seekers. I’m dedicating myself to listing 12-18 hours a week.
This Week’s Listing Focus
This week I decided to focus on silver charms since I have so many from both my personal stash and from the wonderful vintage bracelets I bought to “harvest.”
So I pulled out my charm box…
And gathered a few supplies (including my camera of course!).
And started the tedious process of photographing, researching and listing. Here are a few I listed this week.
A 1940s sterling silver Edgar Bergen Charlie McCarthy ventriloquist charm with movable head and string for monocle.
An English silver mechanical church charm that opens to a bride and groom before the vicar.
A charming silver mouse on a wheat shaft charm.
A sterling silver engraved bowling ball charm for the L.B.L Champs of 1933-34.
A rare 1930s/1940s silver cocktail bar charm with movable swivel seats.
A collection of three silver cowboy-related charms.
And a scarce silver tea ball strainer or pomander charm that opens.
And this silver Holy Bible charm that opens to important bible passages, like the Lord’s Prayer and ten commandments.
So I’m going to keep listing and working hard, but because life needs to be lived too, I’ll enjoy some quiet time in my garden, blissfully not thinking about the vagaries of reselling vintage stuff and hanging out with my family watching movies and working on jigsaw puzzles. (Yes, you heard that right! This week it’s a challenging Jackson Pollack puzzle.)
All in all I lead blessed life. I hope yours is too.
As always, happy hunting,