2025, My Litmus Test for Selling on Etsy

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I’ll be honest, my store motivation continues to dwindle because my Etsy sales are still well-below normal for the fourth month in a row. I can’t just write it off as a blip anymore. I’m coming up on my 13th year of selling vintage stuff on Etsy with 700 interesting items and Star Seller Status so my sales should be rock solid. But they just aren’t.

And I’m not alone in this. In one of my social media Etsy groups there have been a number of threads about this very issue. One seller shared that previously she had been able to live off her Etsy income. Now it just pays the rent. Another seller posited that people are spending money more on experiences now (travel, concerts, etc) rather than stuff. And that’s likely true. Some suspect that the political climate/economy here in the U.S. could be a contributing factor. Another suggested that the rise in others opening online stores is to blame. While yet another person wondered if Etsy isn’t as popular anymore as a shopping venue. And I think it’s likely a mix of all these things.

So I may be nearing the end of this business venture. There is a point when it becomes…well, pointless. Too much work, investment of money, spinning of wheels. And the thing is when you’re not getting sales, you think about not getting sales a lot. It’s in your brain all the time and so annoying!

So it’s okay if I need to shut this down. I’ve had a good run and a lot of fun. Nothing lasts forever and if this door closes another will open.

So this year, 2025, will be the litmus test. Unless I start selling enough to make it worth my while (I have yet to come up with that number!), I’ll start liquidating and shutting down in 2026. And this blog will go away too.

Till then I am buying just a very few things and still writing.

Bargain room library book sale

Decided to see about buying a few books in the bargain rooms. (Paperbacks are $1, hardcovers $2) Found a handful. Of the four I’ve listed so far, two have already been put in carts, which while encouraging often means nothing.

The best part of this shopping outing was chatting with another gal in line while we waited for the doors to open. Turns out Danette also has an Etsy store too, mostly focused on jewelry supplies. We’re talking about thrifting together at some point.

Two Goodwill finds

My neighborhood thrift store yielded up these two small slab pottery plates. They were a collaborations by master ceramicist Jan Schachter and artist Peggy Forman and so intriguing. My only hesitation is that they will likely be long tail and appeal to just a small group of people. How many people will want a plate with feet on it? Hmmmm. Still, I think they’re wonderful. (Feet plate listed for $48, torso plate for $40.)

Downsized stuff from home

I’m continuing my efforts to downsize more of my personal belongings and I am finally letting go of this antique quilt coverlet. Made by Auntie Dede in 1924 it has no batting between the front and back so it makes a perfect summer blanket for the country house.

I also listed two more of my antique “The Grammar of Ornament” pages. I know I won’t be framing these and it seems pointless to hold onto them.

Moving forward

Honestly it’s not all doom and gloom, just more of a reckoning. And on a positive note, reclaiming the space in our house and garage currently taken up with store inventory will be a big plus.

All the best,

Karen

7 comments

  1. Totally understand. Sounds like this year will be your answer for the future.

    As we’ve talked about before, I’m listing FAR fewer but BETTER items. So while my actual sale numbers are down, my profit isn’t. So… it’s been strange. I thought things would continue to spiral downward for me, but since implementing this change, I’ve actually seen improvement. People ARE still buying, but buyer fewer items. In fact, last December was my fifth-best month in 15 years. And that was with FEWER – like hundreds fewer – items in my shop.

    So, hang in there. This shift from quality over quantity for me has worked so far.β™₯ Maybe you too will want to do this. Because I know, even if I’m not sourcing as much, I’ll never not want to thrift which means there will always be something to sell online … even if only a few items a month.

    And that’s still worth my time. πŸ™‚ β™₯ Keep us posted!

    Liked by 1 person

    1. Hi Heather. Thanks for sharing this. That was my intent to focus on higher quality items too, but I haven’t been sticking with it too well! Can I ask–of your higher quality items, what’s the dollar-range you are focusing on?

      I will definitely share if there’s a change–positive or negative–in my Etsy sale status.

      Ta, Karen

      Liked by 1 person

      1. Okay… don’t be shocked, but I’m going from an average of say $38 per item in my shop to about $78… or higher. I re-donated, gave away to friends and family, absorbed, and sold about 400 items starting mid-November until now. Just cleared it out over the course of six weeks. I was done with all the excess. I kept the high-value / higher-dollar items and reshot about 100 items (took a while!) and that has made the difference. Better items demand better photos.

        I went from 650 items down to 280 and my goal over the course of the next 3 months is to get down to a solid 200 items. That’s it! It’s so very foreign to source and sell this way for me, but wow, it’s less stress, more fun, and it’s working!

        Feel free to see: http://www.perennialvintage.com

        The question I ask myself now when I’m out thrifting and sourcing is this: Is this thing amazing and unusual? That’s it. If it is, then I’m taking it home to list it — and ask more than I’ve ever felt led to do.

        There is a method to this selling (that I’m uncovering with trial and error) and it’s called “perceived value.” It’s the “less but better” inventory in my shop that makes buyers believe these items are better. And while they are better, it is the concept of having fewer items which creates the illusion that my “boutique” shop only sources the best.

        Apparently, it works.

        This “less is more thing” is far better than I thought it could be. β™₯

        Liked by 1 person

  2. WOW thanks Heather!! This is great information. Gives me something to mull over. I’ve been talking about reducing my inventory for a long time, but I’ve only taken baby steps–a few small bags to charity and a few things given away in my local Buy Nothing group.

    Your shop is beautiful and I so appreciate you sharing all this. It helped a lot and is spurring some new ideas! Many thanks. 😘

    Like

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