What Made the Difference in Sales?

This July my number of orders improved from the previous two months and my Etsy revenue jumped up significantly. It’s been my best month of 2025. But I’m scratching my head wondering why. I’ve been doing the same amount and type of work for each month of this year:

• listing 4-5 days a week
• putting stuff on sale
• redoing older listings (photos, search terms, pricing)
• pulling lackluster inventory
• writing blog posts highlighting items.

Nothing has changed on my end and it’s a “summer slump” month. This shouldn’t be happening.

So what made the difference??

Looking at Stats

One thing I have noticed is that my page views have been better this month. More people found my store. Curious. The break down looked like this….

Under “Direct & other traffic” I saw that my blog brought more traffic this month than usual which was a nice surprise.

I also took a look at my most popular items this month. All unsold, but all have been in carts at one point or another. All are sterling silver items.

Of the 16 sold items so far this month four of them were over $200. That’s not common for me in a given month.

As I cogitated about my stats and findings I came up with some deductions:

• I have to keep trying to drive traffic to my store. So many of us have good items that are fairly priced, but folks just aren’t finding them. We can’t rely on a platform’s search engine to do all the work. Sellers with YouTube channels will always have the advantage over us, particularly if they have a large following, but it looks like my blog helped drive a bit more traffic to my store this month.
• I need to keep focusing on higher-value items. Even though my number of sales is still below average, my revenue is way up. The people who have extra money right now want good stuff! (One of these sold items was sent to a doctor with a Beverly Hills address.)
• I need to keep an eye on what’s popular with buyers, both in my store and in the vintage/antique industry in general. I’ve learned the hard way that certain things just don’t sell for me anymore. I’m avoiding ceramic creamers, no-name costume jewelry, porcelain figurines (even by good companies) and generic handmade pottery.

Well, I don’t expect August to be as profitable, but I’m going to keep working at it.

Hope your month has been good.

Karen

P.S. Here’s a link to all my July on-sale items.